#PureBornWomen Hannah Curran, Pure Born Founder

Hannah Curran is the founder and CEO of Pure Born, a homegrown eco-friendly brand that creates plant based products made with bamboo for environmentally conscious mothers and their children. For the last 3 years, the 26-year-old mum and entrepreneur has quietly grown Pure Born to become a market leader in the organic nappies category. Pure Born can now be found in all major retailers across the UAE such as Carrefour, Lulu Hypermarket and the Union Co-op, in addition to their own e-commerce platform. 

Hannah who grew up in Cheshire, United Kingdom inherited her entrepreneurial drive from her mother, who owns a successful children nursery brand in UK. Working closely with children ended up being the catalyst that sparked the idea for Pure Born. In 2011, Hannah moved to UAE to pursue a career working with nurseries and children. It was during this time she realised that there was a gap in the Middle Eastern market for good quality eco-friendly family products that were also accessible.

In 2016, at the age of 23, Hannah launched the first Pure Born product range, which took 2 years to develop. Hannah spent a lot of time making sure sourced the best products and researched ingredients to create Pure Born without compromising on quality. Hannah’s Pure Born journey began with her knocking door to door to get interest from retailers and distributors. In 2017, Baby Shop signed as the first retailer to stock Pure Born products with an order of 3,000 products, Hannah ended up manually packing all the boxes by herself from her warehouse in Al Quoz. 

Since then she has grown Pure Born into a brand that can now be found in all major retailers


in the UAE. In March 2018, Pure Born entered the KSA market, followed by Bahrain and Jordan and in July 2018, the brand introduced fully biodegradable nappy packaging. 

In October 2018, Hannah became a mum, to her son Rocco, maintaining a balancing act between motherhood and entrepreneurship. 

Hannah is a big believer in giving back and has incorporated this into Pure Born. 5% of the brands annual proceeds go towards supporting children around the world. Each year Pure Born support a cause close to their hearts.