Earth Day

Earth Day is an annual event celebrated on April 22. Worldwide, various events are held to demonstrate support for environmental protection. First celebrated in 1970, Earth Day now includes events in more than 193 countries, which are now coordinated globally by the Earth Day Network.

In 1969 at a UNESCO Conference in San Francisco, peace activist John McConnell proposed a day to honor the Earth and the concept of peace, to first be celebrated on March 21, 1970, the first day of spring in the northern hemisphere. This day of nature’s equipoise was later sanctioned in a proclamation written by McConnell and signed by Secretary General U Thant at the United Nations.

Numerous communities celebrate Earth Week, an entire week of activities focused on the environmental issues that the world faces.

Considering the harmful impact that plastic has on the environment, people are becoming conscious. The demand for sustainable and ecofriendly products is increasing rapidly.

Sustainable products are those products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal.

Pure Born was created to support the environment, parents and their little ones. From establishing a founding ethical ethos, to using only the safest ingredients in formulating our products, we aspire to continue our efforts in building a brand that prides itself on pure transparency.

Pure Born is an ecofriendly, sustainable brand. Pure Born chooses to only use ingredients that coincide with our brand ethos, taking care of our eco-system and children’s future, whilst using safe formulas and packaging to protect our environment.

The bamboo used in our nappies and wet wipes is hypoallergenic and antibacterial, protecting baby’s sensitive skin against rashes, germs and infections. They are grown in an FSC ( https://us.fsc.org/en-us ) certified forest.  This means that our bamboo are grown naturally, ethically and without pesticides. They are naturally biodegradable and can disintegrate completely in soil

Unlike trees, bamboo is a grass and a sustainable resource which self-generates and barely needs replanting. Bamboo absorbs moisture and keeps the body dry, cool and comfortable.

The unbleached bamboo fibres provide the best comfort and protection on even the most sensitive skin. By using bamboo, this allows our products to be safe on skin.

Celebrate Earth Day by using Pure Born products !