Ramadan Kareem

Ramadan is a time of spiritual reflection, improvement and increased devotion and worship. Muslims are expected to put more effort into following the teachings of Islam. The fast (sawm) begins at dawn and ends at sunset. The act of fasting is said to redirect the heart away from worldly activities, its purpose being to cleanse the soul by freeing it from harmful impurities. Ramadan also teaches Muslims how to better practice self-discipline, self-control, sacrifice, and empathy for those who are less fortunate; thus, encouraging actions of generosity and compulsory charity (zakat).

Maintaining cleanliness is the essential part of healthy living because it is cleanliness only, which helps to improve our personality by keeping clean externally and internally. Parents today are going the extra mile to keep their children safe and protected from harmful allergens and microorganisms at the same time keeping the environment in mind. They are adopting new measures like getting their children vaccinated and using sustainable, ecofriendly products that are made with safe ingredients which protect their little ones from rashes, infections and germs and which are  biodegradable at the same time.

Our brand Pure Born is one such ecofriendly, sustainable brand which parents can vouch on.

Pure Born was created to support the environment, parents and their little ones. From establishing a founding ethical ethos, to using only the safest ingredients in formulating our products, we aspire to continue our efforts in building a brand that prides itself on pure transparency. The idea of Pure Born came about in 2016 when “Founder” Hannah noticed there was a gap in the Middle Eastern market with no products combining eco-friendly formulas, an affordable price point and trendy designs, all at the same time. The idea blossomed into tangible products that were launched in the UAE at the end of 2017.

At the heart of our brand is our happiness formula, sustained by the strength of our tripod of brand pillars.ramadan

Pure Born understands that a clean environment is as important as cleanliness of soul and body. The brand ethos of Pure Born is very relatable to the teachings of Ramadan. Live Clean and Give Back are two of our brand pillars. We successfully developed formulas with safe ingredients to produce baby nappies and wet wipes that are ultra-soft, to provide maximum comfort for your little ones. Every year, Pure Born donates 5% of our annual proceeds to charity. Pure Born believes that everyone can give back in some way and we do our part to support causes close to our hearts.


This Ramadan, buy abundant supplies of Pure Born products to support and empower the less fortunate and contribute to the environment !