Yes! You read that right. We ran a contest through out the whole month of Ramadan for one lucky winner to win 10,000AED cash with Pure Born where half goes to a charity of the winner’s choice.



By the end of Ramadan one lucky winner had to be chosen to win 10,000AED and choose an organisation to donate 5,000AED to. Who’s that lucky person? And which charity will be chosen? When the day and the winner chosen was… Dipty Sohoni! A lovely Indian mum of one beautiful boy and ofcourse, a Pure Born fan! Dipty chose to donate 5K AED to Bin Kitty Collective where she adopted both of her rescued kitties. She was also being able to rescue and rehome many kitties herself through them. Since Pure Born is PETA certified, Vegan and free of cruelty we were very happy that 5K from Pure Born was going to kitties in need!


Pure Born is always running mega giveaways and competitions so stay tuned on our Instagram page to be a lucky winner like Dipty!