SPOTTED! Babies wearing nothing but nappies, riding camels in the Dubai desert!

PureBorn, a Dubai-born company that specialises in organic nappies and wipes made from bamboo has just launched its latest campaign for the launch of their new summer collection. The brand, which is known for fun prints on their nappies such as pineapple and watermelon, is popular with mums across the region.

Inspired by the desert, the brand has just launched two new prints with camels and cactii.

The campaign shoot took place in the Dubai Desert in June, where PureBorn babies are seen wearing nothing but PureBorn nappies and get this riding camels in the Dubai desert!!

The campaign is currently making waves on social media!

We got in touch with PureBorn CEO, Hannah Curran, to talk to her about the campaign and what in the world made her think that this was a sane thing to do. Her response? “‘No trees, babies or camels were harmed in the making of this campaign”!

The brand, which is certified Vegan and Cruelty Free by PETA has firmly stood by their decision to film babies in the desert. We must say that although we do like the new desert themed prints, we hope that their Cruelty Free certification extends to their baby models as well!