‘Pure Born is not just about products, it’s about giving back. A way of life.’

Hannah Curran, Pure Born Founder.

Our Story

Pure Born was created to support the environment, parents and their little ones. From establishing a founding ethical ethos, to using only the safest ingredients in formulating our products, we aspire to continue our efforts in building a brand that prides itself on pure transparency. And so, from this, Pure Born was born.

The idea of Pure Born came about in 2016 when “Founder” Hannah noticed there was a gap in the Middle Eastern market with no products combining eco-friendly formulas, an affordable price point and trendy designs, all at the same time.

The idea blossomed into tangible products that were launched in the UAE at the end of 2017. In order to launch, Hannah worked tirelessly and solo to source organic, safe and environmentally friendly ingredients and suppliers to tie together a seamless range of baby nappies and wet wipes that you get to see in our product category today.

We successfully developed formulas with safe ingredients to produce baby nappies and wet wipes that are ultra-soft, to provide maximum comfort for your little ones.

Pure Born proudly claims that no trees are harmed in the making of our nappies and wet wipes…

We stay true to our cause – Live Clean, Give Back & Smile Often.


Our Happiness Formulation

At the heart of our brand is our happiness formula, sustained by the strength of our tripod of brand pillars.

Pure Born chooses to only use ingredients that coincide with our brand ethos, taking care of our eco-system and children’s future, whilst using safe formulas and packaging to protect our environment.

The bamboo used in our nappies is hypoallergenic and antibacterial, protecting baby’s sensitive skin against rashes, germs and infections. They are grown in an FSC ( https://us.fsc.org/en-us ) certified forest.  This means that our bamboo are  grown naturally, ethically and without pesticides. They are naturally biodegradable and can disintegrate completely in soil

Unlike trees, bamboo is a grass and a sustainable resource which self-generates and barely needs replanting.

Bamboo absorbs moisture and keeps the body dry, cool and comfortable .The unbleached bamboo fibres provide the best comfort and protection on even the most sensitive skin.

By using bamboo, this allows our products to be cruelty free and safe on skin.

Every year, Pure Born donates 5% of our annual proceeds to charity.

Pure Born believes that everyone can give back in some way and we do our part to support causes close to our hearts.

The idea that your child can give back from the beginning kick starts the ‘pay it forward’ goal for everyone’s lives.

Just Because 🙂