PureBorn.ae (from here on referred to as ‘we’, ‘our’, ‘us’) is committed to protecting the privacy of every one of our customers. We are always here to answer your questions about the privacy of the personal information you register with us and we obtain by other means and how we use and share it. Just contact our customer care team here if you have any questions or concerns that haven’t been answered by this document.

How we use your information

We only use your information to carry out your order and send you specially selected emails about deals that we think will interest you. We don’t sell your information to any third party organizations and only share it with our trusted partners who help make your experience on Pure Born what it is. It is our responsibility to protect your personal information from unauthorized access by third parties. The details collected from you do not include your credit card details.

How we obtain your information

We collect a combination of personal and statistical information about everyone who uses our site- whether or not you are a registered user. We store all your information with utmost attention to privacy and security. We also comply with the Payment Card Industry Data Security Standards, which means we regularly assess the vulnerability of all our IP addresses to external interference and we use Secure Socket Layers (SSLs), which encrypt data when you log in or make a payment.

Personal Information we require

All our registered users are asked to provide us with the following personal details:

  • Full Name
  • Email address
  • Contact Number
  • Billing Address
  • Shipping Address(es)
  • Name/ Date of birth/ Gender of Child/ Children (if applicable)

Please note that any credit card details collected from you will not be stored, sold, leased, rented or shared to any third parties. This information is not even available to our staff, even if we wanted access to it. In addition, your credit card transaction is managed by trusted, certified and legally authorized partners that ensure your credit card information is always secure during every transaction. We also store all personal details provided to us by non-registered users and use it in the same way we use the information provided to us by registered users.

Other information we might collect

Pure Born and our third party partners, for example advertisers and content providers, may also collect statistical information about you while you use our site. Statistical information that we gather may include where a user is and on the Internet (e.g. the URL that they last came from, the computer’s IP address and the domain types like .com and .ae that the user uses), browser type, which language content is being viewed in, the country and telephone area code where the computer is located, the pages of our website that were viewed during the visit, the advertisements that were clicked on and any search terms that were entered on our website. We do not use this information to identify you personally and we may collect it even if you are not a registered Pure Born user.

We also record all telephone calls and save all email contact that our customers have with Pure Born. This is for the purpose of quality control and the development of our services- but we may also collect additional personal data and information from your telephone calls and emails.

Cookies

Cookies are small text files that gather information about non- personally identifiable visitors to websites. IP and ULR addresses are gathered through the use of Cookies- as well as the date and time of a visit to our site. Cookies help customize your Internet experience, and are used on most commercial sites. They allow us to help bring you the offers, advertisements and features that are most relevant to you and allow you to save personal details on your browser, such as your password, which will be accessible next time you visit our site. You can adjust your browser to alert you when a website is trying to send you cookies and also to block all cookies whilst visiting our site. Blocking cookies will mean that you are only able to use Pure Born for the purpose of browsing and research rather than purchasing products. Through the use of cookies, we can track previous websites that our visitors and other users of the IP address have been to as well as the search terms entered by users. Cookies are used purely for the purpose of statistical analysis of traffic flows for the improvement of our website, and are never stored in a form in which individual users can be identified. Therefore, they are not used to collect personal information about you. The statistical data collected as a result of Cookies is not transferred to our third party partners in a form that discloses any of your personal details in connection with them.  Please be aware that our providers of advertising and content on our site may also use cookies to collect data about traffic flows themselves. We make sure that all our partners follow stringent security and privacy procedures.

Google

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

Google services implemented on Pure Born:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Why we collect this information

We collect this information so we can personalize your shopping experience and make sure you can easily find what you really want and need. We also use it to process your orders efficiently and accurately (i.e. we might have to call you to confirm an address), for statistical and survey purposes, to make sure you’re included when we consider making site changes and/or adding new product lines and ensure the web content advertisements appearing on your screen are specially tailored to your needs. We will only contact you by email about special offers and deals with your prior consent.

We use cookies to assess which advertisements you access and which areas of the site are viewed the most. By measuring traffic flow in this way, we can assess our most popular features as well as areas that need improvement. We do not store any information from cookies for longer than your session on our site lasts, although you can chose to store information by saving your trolley or password.

 Who do we share your information with?

We share your personally identifiable information with the reputable third parties who help process your order, such as delivery and logistics teams and payment processing agencies. All of the third parties that work together with in processing your order have stringent confidentially and security measures and are committed to preventing the misuse of your personal information. We also reserve the right to share your personal details if we believe it is necessary to comply with the law, to protect the safety of Pure Born or the safety of our users or to protect Pure Born property rights.

We may share non-personally identifiable information, such as your URL or IP address with third party advertisers or third party advertising companies. This information CANNOT be traced to your personal details.

Legal Entity Name

PURE BORN BABY CARE REQUISITES TRADING LLC

Contact Information

The Fairmont Hotel Dubai,
Office 706
PO BOX 48889
Dubai,
UAE